Lately, I’ve been testing a few smaller video ad platforms to promote a creative project, and it was surprising how much impact even a modest budget could have. The interface was easy to navigate, and I could experiment with different clips and targeting options without feeling overwhelmed. Watching engagement slowly grow made me realize that smaller platforms often provide opportunities that larger networks overlook. It also sparked curiosity about how many creators miss out simply by sticking to the most obvious, mainstream choices instead of exploring these hidden gems.